If you are planning to start your own business but can’t figure out where and how to start, or you’ve already embarked on a new startup, or want to do a reality check for you currently running business, this book is a valuable source and a must-read. BMG was co-authored by 470 ‘Business Model Canvas’ practitioners from 45 countries by launching a Hub community of business model innovation practitioners resulting in the contribution of content, design, illustrations, and structure of the book. As far as I know, this approach could be the first in business book writing.

BMG is different from other business books, which are mostly text oriented, in that it contains both a mixture of straight-forward narrative and creative visual illustrations and tools you can easily implement, which makes it easy and fun to read. BMG presents case studies from Apple, Skype, Google, Procter & Gamble and others following their simple 9 Building Blocks of their Business Model Canvas that could be implemented on both profit and non-profit sectors.

If you read the book, or will read it in the future, will be interested in listening to you thoughts.

Business Model Generation is available at Kinokuniya at The Dubai Mall – Dhs 150. You can also purchase it online from Amazon for  $18.71 – around Dhs 70.